Our Story

Belle Enfant was founded in 2012 by Fleur Vidler and Henrietta Newman, who shared a vision to create an understated yet refined range for babies and children: one that celebrated natural materials and exquisite craftsmanship while elevating the every-day.

Their combined experience, as mothers but also as modern consumers, was the driving force behind the initial collection. Designed in-house, pieces drew upon their own aesthetic – of clean lines, tonal hues and unrelenting attention to detail - resulting in an elegant edit of styles for babies 0-2 years-old. As demand grew, the brand became increasingly sought-after with those seeking both style and exceptional quality, and a childrenswear collection followed. Today, Belle Enfant offers a range of sizes, from new-born up to 8 years-old.

The brand has since evolved to offer homeware, with luxurious bedding in muted colourways and delicate prints; as well as a gentle range of products for skin, hair and body, carefully formulated for babies. An emphasis on living beautifully - and thoughtfully - is at the heart of these collections, with products designed to enhance daily routines and experiences.

Motivated by an awareness of social responsibility, Belle Enfant has transitioned away from bi-annual seasonal designs to styles rooted in longevity - to encourage conscious consumerism, and less waste. The result is a thoughtfully-curated wardrobe of covetable styles that can be effortlessly coordinated: pieces that are designed to be loved, and to live on through siblings, friends and generations to come.    

The Founders

Belle Enfant was born out of our own life experiences. As friends, we share a love of fashion, and its ability to transform the way one feels. We find joy in the creative process: of shapes, and colour, and in curating collections that bring some magic into the every-day.

As mothers, we also know that those early years of childhood are incredibly special – and we strive to offer pieces that celebrate this time. When designing, it is important to us that we imagine how each item, garment or product will fit into our modern lifestyles – ensuring that we produce collections rich in both quality and purpose, and that can live on in generations to come.

As consumers ourselves, we understand the small ways that a brand can create a memorable customer journey. Every element - from the hand-illustrated cards that accompany your purchase, to the orange blossom fragrance that scents our packaging – has been thoughtfully considered, to enhance this experience. We love to hear from our customers: to share in their stories, but also to learn more about how we can continue to improve and inspire.

We have long supported like-minded businesses – those that champion honesty, open-mindedness and an uncompromising commitment to quality. We are proud of the relationships that we have built with our manufacturers and suppliers, and believe passionately in progress: in continuing to move forward, and in seeking out newer and more mindful processes that reflect the Belle Enfant ethos. 

Fleur and Henrietta x

our Philosophy

Belle Enfant is a lifestyle brand built on everyday luxury. Simple yet elegant, the stylish edit of childrenswear, babywear and homeware works together effortlessly: with an understated aesthetic that celebrates natural materials and ingredients, uncompromising attention to detail, and exceptional quality.

From consciously-crafted clothing and bedding, to delicate skincare and scent, each piece is designed to elevate your daily routine, whilst also making a beautiful gift for children, new mothers or simply yourself.


Sustainability is the thread that runs through each collection. From the materials used, to chosen manufacturers, every step in the design and production process is carefully considered – resulting in products that are rich in quality, but also in purpose.

Consciously-crafted childrenswear is produced in small runs, to minimise wastage and encourage mindful consumerism. An emphasis on longevity rejects throwaway culture and season-driven design, while quality is of great importance: ensuring garments that stand the test of time, and that can be loved by generations to come.

Packaging is also considered. Fully recyclable and designed to be repurposed, the intention is to reduce, and to minimise. Skincare and scent are contained within recyclable glass, or plastic bottles composed of 30% post-consumer recycled content; while bespoke cotton-voile bags are created from the off-cuts of unused fabric.

Honesty is key - as is full traceability of the ingredients and materials sourced. Belle Enfant’s thoughtfully-designed collections support small factories and celebrate the artisans and makers who bring them to life, whilst giving back to local communities through charitable donations.

Above all, Belle Enfant strives to be authentic. In having the confidence to think differently, and to adopt a slower, more sustained approach to fashion, it has quietly established itself as a brand with vision, integrity and above all, intent.